Why great service starts well before you even know who your customer is

By Duncan Troup on Monday, February 15th, 2016 in Blog.

I often spend time thinking about what great companies do to engage customers through service – “service” being creating value for a customer. Most recently I have been reflecting on the role of customer engagement through interactions beyond the core value chain  – i.e. up and down stream from customer acquisition and exit. Here’s an […]