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Why truth matters

By Duncan Troup on Monday, February 26th, 2018 in Lean and Agile, Service Performance, Transformation, Workforce Planning.

This week I attended the Australian Institute of Company Directors Governance Summit. It has been a fascinating experience at a number of levels – as a business owner, as a consumer of services, as member of society and as a leader in Australian industry. The question that keeps hitting me is about what is the […]


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Breaking news – a new Tingle Tree Higher Education partnership!

By Duncan Troup on Saturday, September 16th, 2017 in Research Partnerships, The Crowd, Workforce Planning.

Today i fulfilled a long held dream of mine – that being delivering a lecture to Masters students.  Tingle Tree already has a research collaboration with The University of Southern Queensland and this week we formed a collaboration with RMIT’s Master of Business and IT program. So how did i fare? Hopefully OK!! The topic […]


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Quality is more than defects – think benefits vs risk vs agility vs speed

By Duncan Troup on Wednesday, August 16th, 2017 in Customer-centric Thinking, Lean and Agile, Product Design, Service Performance.

At Tingle Tree a key reference point is the economic cost of conformance model. Professor James Martin describes this as… “…the economic conformance level (ECL) is obtained where prevention and appraisal costs are equal to external and internal failure costs. Prevention and appraisal costs increase as the level of conformance quality increases.” In a recent […]


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Strategic CRM for the Uni Sector – moving past B2C

By Duncan Troup on Sunday, July 16th, 2017 in Customer-centric Thinking, Product Design, Service Performance, Transformation.

It’s an exciting time for the university sector. With increasing competition and scrutiny on graduate outcomes, institutions need every point of difference to float to the top of a competitive market. CRM as a concept has been around for as long as enterprise IT has existed, but in the sector has typically focused on student […]


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